CV / Resume
Parsons The New School for Design
MFA in Design + Technology, 2007
MFA thesis: “comMODIFIED”, a series of new media art works that remix advertising media as a method of critiquing, questioning, and satirizing marketing rhetoric.
BA in Theater, 1997
Creative Director, The New York Times Research & Development Lab
Responsible for researching technology trends and creating award-winning prototypes of future interfaces for news and media consumption. Prototype development entails concept development in collaboration with other R+D team members as well as visual design and front-end programming. Other responsibilities include giving presentations on future visions for technology, news, and content to a wide variety of audiences, as well as writing white papers and articles on current technology topics. Awards received include the Knight-Batten Grand Prize for Innovation in Journalism and a New York Times Chairman’s Award.
Co-creator and Designer, News.me
Responsible for concept development and visual and interaction design for News.me, a personalized news reading app for the iPad. News.me was initially developed as a prototype at The New York Times R+D Lab, and was subsequently sold to bit.ly / betaworks. Engaged in a 6-month residency at bit.ly to design and launch the first version of the News.me app.
Senior Interaction Designer, Columbia University Digital Knowledge Ventures
Designed intuitive user interfaces for a wide variety of interactive projects, including websites, digital collections, online courses and multimedia exhibition kiosks. Established company-wide standards for information architecture and interaction design. Created site maps, wireframes and functional specifications, and collaborated with graphic designers to create elegant visual design solutions. Worked with clients both within and outside of the university, including the New York Historical Society, PBS, Columbia Digital Libraries, and the BBC.
Lead Designer, American Express Partners in Preservation
Created overall design concept for American Express’s $10 million historic preservation project website, including visual design, information architecture, and direction of production design.
Designer / Developer, New York University
Developed new media projects and managed all web technology for the Hemispheric Institute for Performance and Politics at NYU. Designed and built e-misférica, a multilingual online journal and a companion e-gallery. Designed, built, and maintained websites for the Institute’s international conferences. Designed print materials, including postcards, posters and brochures.
Digital Instruction Specialist, Brooklyn College / CUNY
Worked independently and in collaboration with faculty to create digital curricula, supplemental course materials and learning tools. Conducted faculty workshops at Brooklyn
Multimedia Producer, FOX (News Digital Media)
Produced informative and interactive rich media features on news topics for News Digital Media, the digital division of FOX Television. Conceived and created interactive features on a
Producer / Project Manager, el Net / Harmonic Ranch
Coordinated all aspects of website production and client communication for corporate and non-profit clients, including Philip Morris, PEN, Alex Katz, and Dance Theater Workshop. Assessed client needs and wrote project proposals. Conceived, designed and built effective, cutting-edge websites.
Exhibitions, Performances, and Talks
Presentation of New York Times R&D Labs data visualization projects
National Design Triennial “Why Design Now?”; Cooper Hewitt, National Design Museum
New York Times comments visualization (collaboration with Nick Bilton, Mark Hansen, Michael Young, Noriaka Okada)
School of Visual Arts Lecture Series: “The Tablet”
Talk and panel discussion on designing for the iPad
Arts, Culture and Technology Meetup
Presentation on data visualization
Interaction ‘10, Savannah, GA
Presentation on “New Interactions with News” at the annual Interaction Design Association (IxDA) conference
NAB, Las Vegas, NV
Presentation on “Ubiquitous Computing and the Future of News” at the annual NAB conference
Image Radio, Eindhoven, Netherlands
The Ad Generator exhibited as part of the Image Radio annual art festival
Juror for the 2008 SIGGRAPH Space-Time Interactive Competition
MAD Emergent Arts Center, Eindhoven, Netherlands
The Ad Generator exhibited in the “Touched Design” show, focused on the theme of “emotion and feelings in new media”
Chelsea Art Museum, New York, NY
comMODIFIED exhibited in Parsons Design and Technology MFA thesis show
Melvin Art Gallery, Lakeland, FL
Prime Time exhibited in group video art show
Felissimo Design House, New York, NY
BarTalk exhibited in juried show of design and technology works
Symphony Space, New York, NY
Performance of Idiota by members of the Tactus Ensemble
Nieman Journalism Lab, “The New York Times’ Chronicle tool explores how language — and journalism — has evolved“, November 13, 2012
The New York Times, “An Election Day Look at How Language Changes in The Times, and in the Culture“, November 6, 2012
The New York Times, “Betaworks and The Times Plan a Social News Service“, September 9, 2010
Digital Media Buzz, “If You Build It, Will They Come? Web Usability v. 2009“, September 24, 2009
Nieman Journalism Lab, “In the Times R&D Lab, the future of news is the future of advertising“, May 15, 2009
Nieman Journalism Lab, “If The N.Y. Times were mounted on your wall, it might look like this“, May 14, 2009
Nieman Journalism Lab, “The New York Times would like to join you in the living room“, May 13, 2009
Nieman Journalism Lab, “At The New York Times, preparing for a future across all platforms“, May 12, 2009
Nieman Journalism Lab, “The New York Times envisions version 2.0 of the newspaper“, May 11, 2009
Ecopolis, Interview about The Ad Generator, June 12, 2007
ABC Australia, “A taxonomy of the city”, February 28, 2007
TechCrunch, “The Ad Generator“, January 21, 2007
Gothamist, “Map of the Day: My Washington Square“, May 15, 2006
Curbed, “Cool New Thing: Adscape, Ads by Neighborhood“, January 23, 2006
Gothamist, “Question: Who and What Advertises Where?“, January 22, 2006
Knight-Batten Grand Prize for Innovation in Journalism (2009)
New York Times Chairman’s Award (2009)
Mashup Awards Mashup of the Day (The Ad Generator) (2007)
Parsons MFA DT Valedictorian (2007)
Parsons Dean’s Scholarship (2005-2007)
Vassar Club of New York Scholarship (1993-1997)
E-Readers: Present and Future
Internal white paper for The New York Times. Co-authored with Nick Bilton and Nancy Rosen.
The Current State of Ubiquitous Wireless Broadband
Internal white paper for The New York Times.
comMODIFIED: Remixing Advertising Rhetoric
MFA thesis, available in PDF format at http://a.parsons.edu/~lloya465/thesis/writing/comMODIFIED.pdf
You Can Get There From Here: Designing Usable Navigation for the Web
Brooklyn College faculty publication.
Writing for the Web
Brooklyn College faculty publication.
Parsons The New School for Design
Adjunct faculty in the Communication Design + Technology program. Created and taught courses on data visualization techniques and design for ubiquitous computing. Also acted as thesis advisor for MFA student theses.
CUNY Graduate Center
Workshops on web design tools and techniques
New York University
Web design workshops for Performance Studies graduate students
Workshops for faculty members on information architecture, course site development using Blackboard, and software applications (Dreamweaver and PowerPoint).
Interaction design, ubiquitous computing, information design, user experience, data visualization
Photoshop, Illustrator, Flash, InDesign, Visio, OmniGraffle
© 2013 alexis lloyd